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National Choose Life

Switch to the Choose Life plate now

About Us

The vision has become a reality!

When you say you have a vision, some folks tend to wonder what you mean. Marion County Commissioner Randy Harris was driving behind a vehicle with a specialty license plate, when he envisioned a Choose Life specialty license plate. The year was 1996, the city was Ocala, Florida and the seeds of Florida's 51st specialty license plate and a national movement were sown. They took several months to "sprout" and early in 1997 Randy began to pull together his team, Choose Life, Inc. was formed, (President Randy Harris; Vice President Jim Steel & Secretary-Treasurer Russ Amerling) The Marion County Commission unanimously approved a resolution calling on the Florida Legislature to approve the Choose Life specialty plate.

Now many years and thousands of volunteer hours later, we have America's first official license plate designed to encourage women with unplanned pregnancies to consider adoption as a choice. The Florida Choose Life license plate was signed into law June 1999 by Governor Jeb Bush and went on sale August 2000. Choose Life....A simple statement with an important message! And now this specialty plate is on the road in many states raising funds for women with unplanned pregnancies and helping them to choose life and adoption for their babies. 

Randy Harris,

PO Box 37
Live Oak, FL 32064
Susan: chooselife.admn@ymail.com

Russ Amerling,
PO Box 830152
Ocala, FL 34483-0152
Phone: 352-624-2854
Toll Free Fax 866 850-8572

Tom Dixon


Phone: (352) 694-3500

Tom Ranew,
Director/Registered Agent
Phone: (352) 840-5914

Advisory Board

Richard Rathel

Gary Balser
Lynnette Balser

Revised 2/15/2021